Firstly, I love Apple. I use an iPhone, I love my MacBook Air – However, Apple Music is one step too far for me.
The reason I think this? The music streaming service I love is Spotify and Apple is basically taking their idea, re-branding it and passing it off as something new and original.
Spotify is one of the greatest music services on our market today, but it is also one of the greatest startups ever. Spotify has been around for years and not only offers a subscription service but by partnering with Facebook also offered a free version with adverts included instead.
Spotify for its day and age was a completely original idea and it was a game changer. It has many positives going for it, personalised playlists and the ability to connect with friends and artists who use various platforms whether that be Apple, Microsoft or Android.
Apple have introduced ‘Apple Music’ this year, trying to lure Spotify’s users over to their service with the promise of a three month free trial, then subscribing for £9.99 a month thereafter, which is the same price as Spotify might I add!
Apple Music has certainly had it’s fair share of PR during its launch thanks to Taylor Swift banning her music unless she gained royalties, she also pulled the same stunt with Spotify but they didn’t react to her demands.
I still haven’t seen for myself why Apple Music is so great or how it is any different to Spotify? After all if you’re one of the guys planning to make the switch, you’re giving up all your old playlists, artist and friend connections you may have made and you’re still paying the same price? It just doesn’t make sense!
The basics of Apple Music are also the same as Spotify, they’ve taken the same features and rearranged them. However, Apple Music will be a new learning experience, just like using any new service, they’ve managed to distance themselves just enough from Spotify to show they haven’t completely copied them.
I just don’t understand the sudden hype over a service which has already been around for a number of years under a different name. The only reason I can come up with is because Apple’s name is on it. If Microsoft or Android had introduced this service would it be receiving the same attention? Probably not.
I’d stick with Spotify, it’s never let us down so far and being one of the most successful startups ever, I know it’s a safe, reliable service.